How to Own a Successful Profitable Beauty Salon and Spa

Beauty salon Northern Beaches will give your body more relaxation needs. It is generally recognized that a crucial element for owning a successful and profitable beauty salon is the creation of impact advertising; in other words, getting your message across to the consumers, who eventually are the decision makers regarding your success!

Unfortunately, many salon owners either advertise in the wrong media or believe they will gain recognition by trial-and-error methods. These are both usually ultimately costly, inefficient and non-effective methods. If you are determined to make a success of your beauty salon business by developing and fully utilizing professional and proven marketing strategies, then getting it in front of the right audience of consumers is critical. A complete online dedicated service can provide you with the tools and expertise to promote and significantly expand your consumer base and salon business.

How to achieve a professional and creative difference

With the Internet facilities available today for practically everyone, everywhere, a useful website is relatively easy to create, attracting an audience from the Internet traffic, is another and critical factor! Yet a more important aspect is once they click on the site, how do you keep them there, get their attention and most important, a positive response that makes them your client or customer? In these hi-tech days, knowledge, awareness, expertise, and experience in any specific service or sales environment is crucial and this is where, for any existing or potential beauty salon owner. This is just one reason why with professional help you can be successful and equally important, profitable.

The first course of action for anyone owning a business is to use a website in marketing and promoting their service or product, but, it must be stressed, that just by this action, consumers will not be clamoring for your offering. Your website serves as a virtual identity for your beauty salon and spa that should be designed with the purpose of creating interest and providing useful information to an audience. In other words, you should be showing future clients who you are, where you are located and critically, how they can benefit by becoming your client!

Here is an example of what your potential clients ate looking for! If you go to a movie, you want to know what you are paying for and what you hope to receive for your money and time. Movie studios spend vast sums of money promoting a new movie and the actors playing the roles. They invest in professionals to get the best available talent because they have to stir up the interest and the desire in their consumers. As a beauty salon owner you are competing in a high volume, artistic and creative environment; are you seeing the comparisons here? You want to send a message that you can make a significant difference to people in not only their appearances but who they are. This is why you need that professional talent and expertise in getting your particular message seen and understood!

Become a Featured Salon or Spa

There has been considerable research conducted regarding the influence that advertising related to beauty and fashion, has on women and their male counterparts. This is a contributing reason why there are highly successful beauty salons and spas and the others! For you, there is the opportunity to place your business ahead of the rest, which should be inviting you to ask the question, how? The professional image you present is critical; therefore, a personalised and dedicated page should be created that will include:

  • A logo that will also be viewed by audiences on a Homepage
  • Your own Tag-line next to your Logo
  • An impressive Full-width Header Image
  • Your own designed description as you want it displayed
  • “Gallery images” showcasing your Salon and Spa faculties and interiors
  • “More Information” such as a Rate card, Brochure, marketing visuals
  • Unique promotion of your Salon and Spa “Special Offers” with innovation

Branding your name

Branding, a term that goes back to the Old and Wild West when cattle ownership was identified by a branding mark, or “logo” on their skins. Likewise, branding your salon or spa must be recognised as a crucial and integral aspect in the development of your business, for long-term success! It is not only a visual promotional impact tool but also one that can stimulate various emotions, including those founded on experiences. By professional brand recognition, you are committing and communicating the basic qualities and service of your business to potential customers. At the same time, you are reinforcing them in the minds of your existing clients.

Your customers have their own desires and expectations from your beauty salon or spa and how you communicate what you are offering to them by way of your website, is of the utmost importance. It should be in the form of answering unasked questions from consumers, such as your salon offering top quality styling and colouring services that may cost more because of the quality, or are you providing a fast, but inexpensive service; for people in a hurry? Your website should be directed firstly, towards impacting your brand name with consumers, with positive associations. This serves the purpose, among others, of enhancing the value they have received and for potential customers, helping to make their selection easier!

Your key element

It has been determined by various research that general usage of the Internet is continually increasing, with an emphasis placed on the younger members of households. People in all walks of life are turning to the convenience and informative power of the internet to find services and products, as well as locating suitable providers in their area. The creation and promotion of a website for your beauty salon or spa should be regarded as an essential marketing strategy and service to consumers. It is also a critical factor in your remaining competitive, not only in the present market conditions but those in the future! An added benefit in your salon is having a reformer pilates northern beaches it’s another service you can provide.

There are many and varied benefits that accrue to beauty salon and spa owners with the supportive and specialised expertise of Zhooshup, at; http://www.zhooshup.com/

The promotion of your brand name and the services you provide, must be enhanced to potential as well as your existing clients.

Ongoing reinforcement of the quality of service provided is a constant means of giving information and maintaining contact with a vast online audience, which means recognition for your business.

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5 Ways to Improve Corporate Wellness

Corporate activities may enhance individual and team growth and improve stronger connections within the team. But reducing this steep climb in health costs is actually easier than one might think. With some simple ideas and a bit of determination on the part of employers and employees, you can help improve the health of your workplace. Here are five easy ways that you can begin to improve the wellness of your organization right now.

1) Encourage walking

Walking is probably the most underestimated type of physical activity, yet according to health professionals, regular walking can:

– reduce the risk of heart disease and stroke;
– reduce blood pressure;
– reduce stress;
– lower blood cholesterol levels;
– increase bone density, which prevents osteoporosis;
– minimize the consequences of osteoarthritis;
– relieve back pain; and
– improve overall health and longevity.

Encourage employees to walk or bike to work rather than drive, use the stairs instead of the elevator and walk during their breaks. Offer flexible schedules so they can commit to an exercise routine. If employees take on these small changes, they will start to notice a positive difference within weeks.

2) Help employees butt out

Smoking is responsible for killing approximately 438,000 people in the U.S. every year, and tobacco is projected to be responsible for the deaths of one billion people in the 21st century. As well, employees who smoke can significantly impact productivity and benefits costs:

– Smokers are absent from work more frequently than non-smokers.
– Smokers can cost more in terms of insurance claims.
– Smokers are hospitalized for long periods of time more frequently than non-smokers.
– Smokers are more susceptible to complications such as infection, pneumonia or respiratory problems after surgery.
– Tobacco is enemy number one when it comes to employee health, but you can combat the problem with a workplace tobacco policy.

Promote a smoke-free lifestyle by showing employees the advantages of quitting and by offering psychological or clinical support to assist them. Consider offering subsidized tobacco cessation programs that include prescription medication to reduce the urge to smoke, along with telephone counselling and educational materials.

3) Provide healthy food

Supplying healthy foods that taste good will greatly increase the odds that your employees will eat well. Certain dietary trends like hypocaloric diets are notorious for being tasteless-and this reputation is often spot-on. To bring healthy and tasty together, you could offer health-oriented or vegetarian cooking courses, and workshops on how to shop healthy. Another smart idea is to replace the high-fat and high-sugar junk food from vending machines with healthier options such as nuts, dried fruit and low-fat popcorn. Consider lowering the prices of healthier options to encourage employees to choose them. Add more water coolers so that employees avoid sugary beverages.

If your company provides on-site meals, ensure the catering service offers high-quality, healthy foods and that their menu will provide enough energy for a good day’s work. Of course, there is a cost to providing high-quality food on-site, but this cost will be offset by the many benefits it brings: healthier employees will be more productive and make less insurance claims over time. You will also see greatly improved workplace morale and employee retention.

Provide your employees with nutrition information, advice, guides and brochures so they can learn how to change their habits. Some free guides are available at the following sources:

Eating Well with Canada’s Food Guide

Dietary Guidelines for Americans (U.S. Department of Health & Human Services)

4) Help employees control stress

Stress is now the primary cause of long-term employee absenteeism. From 1996 to 2000, the number of employees calling in sick due to stress tripled, according to a survey of 800,000 workers in more than 300 companies by The American Institute of Stress. An estimated one million workers are absent every day due to stress, and stress is estimated to cost American companies $602 per worker every year; the study reported that the total price tag for large employers could approach $3.5 million annually. The Conference Board of Canada found that employees who reported a high degree of stress balancing their work and family life missed 7.2 days of work each year, while those who reported very little stress only missed an average of 3.6 days. Studies conducted by the Global Business and Economic Roundtable on Addiction and Mental Health found that disability costs represent 12% of payroll costs, and that mental health claims are the fastest growing category of disability costs in Canada.

Chronic stress is a serious health risk factor; reducing stress is just as important as a healthy diet and exercise, especially for heart health. Counselling services and employee assistance programs can provide employees with information and advice on workplace stress, as well as emotional, psychological and personal issues. Offering meditation or yoga classes is also a way to help employees combat stress; meditation calms your physiological reaction to stress and even helps alter brain chemistry so that over time you become less reactive to stress, while yoga combines breathing and meditation with an element of physical exercise.

5) Diagnose

One of the most important measures for improving employee health is to conduct a diagnosis of your workforce.

This diagnostic should evaluate several different aspects of health, not just physical health and lifestyle questions. Rather, it should include an assessment of emotional health, so that stress and similar issues are properly considered and understood. As well, it should include an organizational health evaluation that asks employees about workplace factors, such as communication and workload, that affect their productivity and morale. Without analyzing these issues, employers cannot hope to have a wellness program that addresses the full spectrum of issues that impact health costs.

A diagnostic will inform company leaders about the overall state of health in their business-not just of the employees, but of the company itself. It will put the spotlight on the issues where an intervention is necessary. This allows management to implement solutions that are adapted to the specific needs of the employees and the company, thereby minimizing overall expenditures and maximizing the return on investment.

If your company is thinking about starting an employee wellness program, conducting a diagnostic should be the first action taken. Comprehensive scientific reviews show that work site health promotion programs improve health knowledge, health behaviours and underlying health conditions.

Fabien Loszach is a visionary sociologist and co-owner of Loszach Report. http://www.loszach.com

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Corporate Picnic Planning

An onsite caterer can offer a wider variety of services that an offsite corporate catering cannot, simply because they are familiar with the people and facility. After producing literally hundreds of picnics for every size company, I have found that there are issues any savvy admin must address. Below are some of the most important and often overlooked issues in planning a summer picnic for your group:

1. Cost: If you do not have at least $50 per person to spend for a company picnic (of 75 people or greater) than I strongly suggest putting that money aside for your holiday party and creating something that much nicer. Keep in mind, the sole purpose of a company picnic, or for most other corporate events, is to make your guests walk away with a warm fuzzy about your organization, and hopefully connect having fun with your company. That won’t happen with a cheap barbecue and no entertainment. Our always successful picnics run from $50 to $300 per person, with most of them averaging in around $60 to $110 per person out the door.

2. Entertainment at your event: The first question is are you having kids? If you are, you need the staples: A balloon artist and face painter. A balloon artist is entertaining, gives the kids something to play with long after the performer is done with their creation, and adds color to the event. Face painters are, well, face painters. They are a time honored tradition, and as long as you are able to source a good one, your guests will be pleased you brought them. The next question is how many for how long. The rule of thumb is a balloon artist can make one creation every 2 to 5 minutes. That is about 12 to 30 kids an hour. 15 to 20 kids per hour is a safe bet. Face painters generally take 5 to 7 minutes per child, so figure 8 to 12 kids per hour, but not all kids want their face painted. Other performers that work well for kids and adults that you should consider are caricature artists, chair massage, magic shows, strolling jugglers, stilt walkers, airbrush tattoo artists ( good for groups with a few kids and lots of adults), and company games.

3. Other event elements to bring: Who are your employees? What is their education, ethnicity, age? What is the company culture? Most admins consider a company picnic a boring have to, that they must get out of the way. There is a huge world of amazing elements to bring into your picnic. Consider inflatables: Do you want combative ones such as Gladiator joust, bungie run, or Giant boxing? Or do you want more team oriented ones, such as Giant bowling or Giant twister, or a huge obstacle course? How are your people going to interact with each game? Are you going to offer prizes? Are you going to make sure the vendor staffs each game to avoid any liability issues? That will cost more, but is a good idea.

4. Teens: If you have young employees or older employees with teenagers, consider a package for them: foosball, basketball shoot out, air hockey, and /or interactive inflatables. Teens often get forgotten at picnics, and you will find the grownups often sneaking over to the teen area to get their game on.

5. Site selection: How do you find a park? Isn’t anything close that has a spot that fits your group size adequate? The answer is a resounding NO! You need to ask these questions:

A. Do you want amplified music?
B. Do you want inflatables?
C. What else is going on in that park that day?
D. What is the neighborhood like?
E. Do they allow generators or have electricity onsite?

There are three main types of parks: city parks, county parks, and private all inclusive parks. City parks often are more lenient on sound requirements than county parks, but not always of course. Private parks do everything for you, and you usually end up with a canned experience that is mediocre, but easy to plan. The advantage of working with county parks (if they will let you do what you want) is there is usually one number to call for the whole county with a central reservation system. If you get someone who knows their stuff on the phone, they can walk you through every park in the county system and help you select the perfect venue.

6. Fun in the sun: You can’t have too much fun, but you can have too much sun! Make sure the park you select has enough shade so you don’t need big $$ on tents or tables with umbrellas. Visit your park at around the time you plan on having your picnic. If you are planning 2+ months in advance, arrive at the park a little later or before your picnic to get an idea of shade. Also does it have adequate tables/chairs? If not, add a few hundred to a few thousand for tables, chairs and linens.

7. Choosing your vendors: as with all vendors you have not worked with before, either get 2 to 3 corporate referrals from them, or use an agency that guarantees you won’t look bad when a performer you hired doesn’t show. There is an old saying in the event business: A planner is only as good as their vendors.

8. Why should you do company games? If you can locate a professional, dynamic company games group, they can add unmeasurable value to your picnic, helping to cement positive relationships and bring your company together in a way you could never do in the office. Get a bad company games group, and they are an embarrassing nuisance. Feel free to call for recommendations if you are in California. Cheaper is not better in this department. You really get what you pay for! Plan on about $1200 to $2500 for dynamic company games, depending on group size.

9. Give aways: Consider using promotional, imprinted gifts at the picnic. This is one of the few times you will have access to your employee’s families and can offer good will, and promote your brand and company loyalty throughout the family of your people. For as little as $1 per person, your guests and their families can walk away from the event with a gift they will enjoy and help promote your business!

10. Vendor information: Don’t forget to give your vendors detailed directions including the name of your picnic area. Parks can be huge, and you can compromise your event if you do not remember that detail. Make sure you get the cell phone number of both an office staff and the driver. There is no worse feeling than having no one to call when your vendor doesn’t show up on time.

11. I know I said 10 items, but I can’t leave you without these on your checklist:

-Adequate garbage cans?
-Is the caterer providing tables/linens for the buffet?
-Are you cooking onsite, or are they delivering pre-cooked?
-Ask for lots of ice for drinks from caterer!
-Make sure they double bowl the condiments with ice under the cheese, tomatoes, lettuce so you don’t end up with a fondue and -salad soup!
-Remember, no fried items. They won’t make it to your plate in a palatable form, as they do not travel well.
-Did you remember a vegetarian option?
-What is the access like for caterers/inflatables?
-Do you have a table and chairs for the face -painter?
-If there just isn’t enough shade and you don’t have the budget for tents, are you setting up a lotion station?
-Is the caterer leaving waters and sodas if they are only serving food for 2 out of the 4 hours you will be at the park?
-Will the caterer leave the food to snack on when they leave?
-Are you having alcohol? If you are, make sure you have an insured company buy and serve it. Your company will not want that liability!

I am sure you will find this as informative as daunting. However, as with all events, if you break down each element and track those details, you will be a star! Alternatively, call a qualified event planner in your area and make them do the heavy lifting. Because of their vendor relationships, they can often bring you a turn key picnic at close to what it would cost you to do it all yourself.

Jud Yaski is the owner and founder of Inspire Productions, a Picnic Planning company in the San Francisco Bay Area. He has been involved in social event productions for the past 10 years

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