You should know up front that I am The Logo Handler and not a logo designer. I have designed a few logos in the past, but it is not my forte. Clients entrust their logo to me for printing and marketing purposes. While I can’t design you a glorious logo, I can tell you immediately if the logo is going to cause you troubles along the way. I’ve spent the major part of my career working with corporate logos. Some logos are great and others are a problem. They might be pleasing to the eye, but they pose a myriad of printing issues. Free logo online creator tool will help you make company logos and professional brand identity graphics.

One critical mistake people make at the very beginning is to offer their designer little to no direction. They find a designer, give them the company name and tell them to design a logo. In most cases no further direction is given. Perhaps some preferred colors or a suggestion or two on a symbol that might be used, but that’s it. The business owner assumes that the designer understands the needs and parameters of logo design. From my experience, about 50% of the logos I encounter are centered on aesthetics only. While an eye pleasing logo is important there are many other things to consider that will play an important roll down the road.

SELECTING A DESIGNER

While it might be tempting to use a friend or family member who dabbles in graphic design (and are usually very cheap or even free) the logo usually ends up costing you down the road. You are more likely to encounter issues with design egos and have to deal with time delays. They may also not have the technical knowledge (bitmaps vs. vector, bleeds etc.). This is less of an issue for logo design but can cause major issues on other projects. On the other hand, don’t discredit these people. I’ve seen some great work come from aspiring designers and those who design as a hobby.

Regardless of where you find your logo designer, make sure you review their portfolio and then confirm these two criteria:

1. Find a designer that will provide you with a vector logo. If they can’t, get another designer. If they don’t know what a vector graphic is, do NOT hire them!

2. Make sure they will give you the following files:

– The original (vector) file from the program the logo was designed in.

– A (vector).pdf of the logo.

– A (vector).eps of the logo.

– Three high resolution.jpg’s of the logo, one 2″ wide, one 12″ wide and one 24″ wide.

While your computer probably does not have a program that can open the first three files, make sure you have them on a disc in your office and stored away on your computer. Future printers and designers will need these files. See Images 101 for more information on vector vs bitmap.

LOGO DESIGN GUIDELINES

In addition to a logo that looks good and makes sense for your business, make sure your designer follows these guidelines. You too should run their designs through these considerations (color, size and shape):

Colors

Colors play an important role in a logo. Ideally you should keep colors to a minimum, avoid shading and keep colors separated. When printing full color digital graphics you probably won’t run into any issues. Digital printers print graphics just like your color inkjet or laser printer. In general, digital printing is expensive and is not always available for non-paper items.

Keeping colors to a minimum can save money. Printing applications for apparel, signage and promotional products will cost more for each color. Promotional products generally have a set-up charge and a run charge per color. Screen printing will also cost more for each color. Design a logo with one or two colors or have a version that can be used as a single color.

Tight color registration can cause issues. If your colors are touching that’s considered tight registration. Text that has an outline around it is a good example. Promotional items that are silk screened or pad printed can’t always achieve this. Tight registration can also become a problem if you are photocopying something in black and white. Two completely different colors can look like the same color and end up being a big black blob when photocopied. Avoid tight registration or have a version of the logo that doesn’t have tight registration for these situations.

Color fading/shading can’t always be printed. Most non-digital printing applications print solid colors. If you have a solid color that fades or shades into a darker color or another color you will need a modified version of your logo.

Custom colors can cost money. Printers carry standard ink colors such as but not limited to red, navy, royal, dark green, yellow and black. Most printers will charge a fee to mix a specific color for you. Promotional logo’d items are also mainly available in standard colors. If you selected teal blue for your logo and want to find a teal pen for your company, you would be very limited in your selection.

Size

Text or lines that are too thin or small aren’t effective and can “disappear” when printed or photocopied. The small parts within a lower case “e” and “a” can also fill-in if they are too small. When selecting your logo make sure that you can shrink it (or a version of it) down to 1″ wide. One inch is about the smallest size you will print your logo.

Shape

Shape is much more than a vertical or horizontal design. Shape needs to take into consideration what is referred to as white space. Avoid design elements that protrude too far away from the main design. If your logo has a lot of unusable white space and you want to print it in a small area, the white space can prevent you from having space left for contact information that you want to include. See the illustration below. Think about how the logo will look when paired with your address or website. Ask the designer to put your address block next to the logo as it might appear on a business card or on letterhead.

An important note on different versions – You shouldn’t feel restricted by any of these guidelines. For example, a logo that looks like modern graffiti would most likely go against all of the guidelines above, but if that’s what you want then that’s what you should have. Just ask your designer to produce modified versions that can be printed in a single color or smaller spaces. I’ve seen companies with 10 page booklets and dozens of variations of their logo that can be used for different applications. Be prepared.

Think about color, size and shape when designing and selecting your logo. You should also have different versions for different applications. Make sure you have the right files stored away for printing. Keep in mind that the most recognizable and most famous logos are simple and the colors are limited. Work it and re-work it until you have the perfect logo. It’s your logo, take ownership of it and keep your logo visible!

Tara Bodansky, The Logo Handler is the leading source for ideas and solutions that pertain to the usage of your logo. She is also the Founder and Creator of the CREEDS Program and President of Advisability Promotions. For graphic illustrations of this article, visit http://www.TheLogoHandler.com.

Article Source: http://EzineArticles.com/expert/Tara_Bodansky/1773983

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Having a strong understanding of good web design practices is critical for running a winning website. Good web design not only makes your website more visually appealing, visually appealing, and give it a trustworthy feel. It will increase your traffic, but also convince them to come back. This article contains a lot of tips and ideas that will help you toward ideal website design. Logomaker.com is a free-to-use web application that allows you to create a logo by selecting from libraries of fonts, shapes, icons and colors.

Frames have been used on websites since the 90’s.Frames were popular back then but they created a lot of problems. Frame designs are difficult for readers to bookmark and scrolling becomes a chore. There are much easier ways to build layouts today.

Pay careful attention to the way the different colors you use on your web design. Make sure that text visible against the background colors. Dark text colors on light backgrounds are typically easier on the other way around. Let some of your friends see your color scheme to get their input.

Be certain that your site can be scanned by visitors easily. Most people do not read all the text on a website; instead, they’ll just scan it over. Break text into small, such as bold or italics.This gives your visitors quickly locate the information they are looking for.

This will reduce visitor confusion and facilitate readability by the search engine crawlers.

Consider a free software to design you are setting up your website. Many people falsely believe that they need to purchase expensive software in order to create a good website, but there are multitudes of free tools available to help you get started, there are currently numerous excellent free tools on the market that help you to develop a very professional looking website. You just have to search a little to locate the free tools that best for you.

Don’t use frames if you want a site so that it is better suited to search engines can crawl! Although some users like frames, the information inside does not show up in search engines. Your rating will not be very high if the information isn’t visible.You won’t get many visitors.

Always provide text content for links on your website. Links that show content are clearly visible to the visitor so visitors understand what they are clinking on. If you have hidden links, they may appear as a keyboard shortcut.

A great “About Us” page is worth the effort. Many websites that you see will have boring pages for these areas.Let people see who you are by sharing your educational background, tell them how you started designing websites and show them examples of your achievements.

When you are choosing a website hosting service, know exactly what comes with the plan you’re thinking of selecting. You need to know about disk space, CPU usage, CPU usage, and any other items that are part of the package price. Make sure you get what you are getting.

Remove the distractions, and create a clutter-free, without interruptions. Make sure your office equipment is easily accessible, and that you have enough space for your web design needs.

Ensure that your website is unique and is not too similar to something already in your niche. You want to check this by simply checking out the websites of your competitors. Having a similar website will simply make your business blend in the crowd.You risk becoming known as the generic version of any competitors that had their sites up before you.

Don’t pay for any literature when you’re wanting to learn how to build a website. It’s true that it’s not always a bad investment. There have been many magazines and books written about web design. But you can find this information is also available at no cost. Expensive books won’t have any more information than ones that are free.

Think like an artist when designing websites. This means that you should open your mind to new ideas. If something inspires you to have a design idea while you are out and about, make sure that you write down a quick note of your idea on whatever you have access to, and you have a flash of inspiration, then write it down. If inspiration strikes at the office, leave yourself a voicemail so that you don’t forget your great idea.

People typically read from the left to the right, so keep key content at the top left of your site.

Make sure your interface tools you use are consistent and easy for users. If your website is consistently user friendly across all pages, your visitors will stay on your site longer as well as return for more info at a later date.

You should spend a lot of time in order to get work done, instead of trying to accomplish little bits and pieces at a time. Working on your various sites as you need to do next.

White space is something that should be used to your friend. This is the blank area on web pages. Don’t create too much clutter on your pages or they will appear cluttered. White space helps readers easily navigate throughout your pages and feel comfortable on your site.

Purchase a top of your local population. This will guarantee your domain name for that area. A great tool to direct local people to your site.

It may seem pretty simple, but your website logo is something that can make a huge impact on your site’s total performance. You have to be sure that it represents the center of your company. If you can’t make your own logo, make sure that you hire an expert to make you a professional logo.

Using good web design technique is very beneficial. When your website is well-designed, visitors will find it easier to navigate and overall more attractive in appearance. They will also be inclined to think of you as trustworthy and professional. If you want your website to be successful, then great web design is a must. You have hopefully gathered some excellent web design advice in the course of reading this article. Use these so your site can be successful!

If you are trying to find a caterer Sydney, you could not have actually come down on a better internet site. Chilterns Event catering & Occasions is the choice of the critical Sydneysider, whatever kind of event you are intending. Your guests will be buzzing with excitement over this creative and easy picnic party idea of Popuppicnic.com.au

One of the most crucial thing about catering for events, whether it is an exclusive social event, or a massive company affair, is to ensure that your catering service has the going through as well as know-how not just to create exquisite meals that your guests will certainly like, but to guarantee that your whole event runs smoothly.

Whatever type of event you are holding, the wedding catering is an indispensable part of it and also could make or damage the day. Acquire it wrong, and despite exactly how well the remainder of the occasion went, folks will certainly remember it for meals that wasn t approximately damage, sloppy solution, draft beer and also wines givinged too cozy, affordable and also second-rate plastic cutlery as well as paper plates, waitresses who seemed as though they were doing you a support simply by giving you, and a great deal much more.

That is the last factor you require your day to be kept in mind for.

So How Do I Select A Good Caterer Sydney?

You require a firm with a number of years of solid experience, which can supply endorsements from previous customers, to reveal that they recognize just what they are doing, which they give solution that is nothing except superb.

Chilterns Wedding catering & Events has actually been giving excellent wedding catering in Sydney for several years as well as has an audio and established credibility among its lots of customers, that return for even more time after time.

Exactly what Sort Of Folks Run Chilterns?

We are owned by, and staffed by, devoted foodies who merely love good meals and alcoholic beverage, and also take the best satisfaction and satisfaction in giving meals unrivaled, together with the solution that goes along with it. We have invested many years try out different dishes, to ensure that we can supply absolutely anything our clients desire, as well as can propose a whole lot of our very own specialities that you might have never ever suspected exist.

The word is ‘innovative’.

We could offer you with a fillet meat, pork cut, or sausage, cooked in whatever style you wish, however we additionally have our own developments that have been developed with the single function of tempting your preference buds. We imagine them, then develop them, taste them, then extremely typically change them by adding a little bit of this or a little of that, till our whole team is satisfied that the dish could not be improved. Simply then do we offer them to our customers.

Merely have a look at a few of our menus in order to see just what we imply.

Exactly what Kind Of Occasions Do You Cater For?

You might be organising a firm social event, a personal birthday do, a team structure workout for your workers, or just spraying out on a New Year s Eve celebration. Maybe a corporate occasion for your clients, a seminar, a barbeque, or a basic picnic for family and a few good friends.

Whatever it is, count on Chilterns to make the first day to keep in mind.

Certainly, the weather in Sydney is almost like it gets anywhere. There is about 340 days sunshine a year, and summer temperatures are from 18 levels C to 26 levels C. So it is neither also warm nor also cool, and there is very little opportunity that an exterior occasion will obtain drizzled off.

Do You Do Barbeques?

The majority of Sydneysiders completely enjoy a barbeque, as a result, as well as Chilterns could supply one that you will certainly bear in mind. We arrange a substantial number of barbeques for our clients, and also can cater for anything from 20 persons to well – practically any type of number you like visualize.

If you really want a firm social event we could care for that, or if you need a full scale lunch or supper for seeing customers, or possible clients, you can be guaranteed that your choice of caterer Sydney could impress them. There is an old saying that the means to a man s heart is via his stomach, however our company believe that applies to a woman too.

At Chilterns, our objective is to give catering such as you have never experienced. By doing this, we understand that we could transform you right into a repeat client who will certainly stay with us permanently.

This creates a great deal. You obtain meals that runs out this globe, as well as we (we really hope) gain your trust, your commitment, as well as your repeat company. Nothing might produce a far better connection compared to that..