Advertising – On the Move

If done well, vehicle advertising can provide an unobtrusive presence in your local community. That is of particular benefit to a business with a geographically based target market – like a real estate agency. If you are looking for a signmaker, sign artist, sign designer or sign Installation our signwriters Sydney we have you covered.

If you think vehicle wrapping is too expensive and not worth the hassle, then read on, you might just be surprised.

Are you currently paying your Property Manager a vehicle allowance? Chances are you answered “yes.” So let’s say you are paying your Property Manager a $180 per week allowance. What if you could lease a branded wrapped vehicle for as little as $150 per week*?

A case study

Raine & Horne Dee Why/Collaroy is currently providing their Property Manager with a branded vehicle on a managed operating lease.

Lachlan Yeates, Principal, explains, “It was a no brainer really. We are always looking for clever ways to make our marketing dollars work harder. All businesses demand more value from every marketing dollar, and vehicle branding is becoming increasingly popular with real estate offices. Fortunately for us, our franchise group had already designed the vehicle branding and negotiated the managed operating lease with a car dealer. This meant we didn’t have to worry about design costs and we were able to access a National Fleet pricing structure, even though we were just leasing one vehicle. The vehicle arrived fully branded with our brand’s distinctive signage. There was nothing we had to organise other than the vehicle’s comprehensive insurance. This might not suit everyone, but it is definitely worth looking into.”

Admittedly, a managed operating lease doesn’t include the cost of petrol or comprehensive insurance. Let’s say you need to put $55 a week petrol into the vehicle, and let’s allow $25 a week for comprehensive insurance – this now brings the total to $230. Who wants to pay $50 a week more than they have too? Well just think about what the extra $50 a week will give in you advertising – surely this is money well spent.

How much are you paying for promotional ads in your local newspaper?

Or how much did your last letterbox drop cost you?

Raine & Horne Dee Why/Collaroy are also going to receive a brand new set of replacement tyres during the life of the lease, which is of great benefit given the distance their busy Property Manager clocks up. The registration, CTP (compulsory third party), repairs and maintenance are also part of the deal, for the life of the lease. They are only out of pocket for the petrol and the comprehensive insurance. And at the completion of the lease in two and a half years time, the vehicle is handed back to the car dealership with no further obligations.

“Our Property Manager loves it too. In fact, I am sure the vehicle has helped us attract and retain good staff – it has definitely bred loyalty. I would definitely recommend this as an alternative to anyone who is currently paying his or her Property Manager a vehicle allowance” adds Lachlan.

The basics

What does a vehicle wrap/managed operating lease include?

A new vehicle is leased by the business for two and a half years or 50,000kms (whichever comes first) at $150 per week*. Lease includes a vehicle wrap, full maintenance, tyre replacement and registration.

What happens at the end of the lease?

At completion of the lease the vehicle is handed back to the dealer, with no further obligations, provided the vehicle is returned in accordance with kilometre usage and fair wear and tear conditions.

What are the benefits?

  • Inexpensive local advertising – not only can you build awareness for less, but your ‘reach’ is greatly extended.
  • Money well spent – your marketing spend is working harder.
  • Reinforces your team’s professional image.
  • Target particular events or areas at specific times.
  • Breeds loyalty/staff incentive.
  • No liability or asset is shown on the balance sheet, freeing up capital for other business investments
  • The information for this article on leasing a branded vehicle on a managed operating lease was provided by Ross Martin at Bill Buckle Autos (phone 02 9939 1500).
  • *Actual lease price based on vehicles as follows: 3 door Toyota Yaris YR = $147.35 including GST per week / 5 door Toyota Yaris YR = $150.79 including GST per week (price does not include fuel or comprehensive insurance).

This article is not intended to be financial advice. For advice on vehicle management talk to your tax advisor or accountant.

Jess Wheeler is a Marketing Consultant who specialises in delivering creative marketing solutions to a diverse range of industries, including e-commerce, finance, real estate and automotive.

Jess was recently the Marketing Communications Manager of a well-known Australian Real Estate franchise, and is currently the Managing Director of outsauce.
http://www.outsaucemarketing.com.au

Article Source: http://EzineArticles.com/expert/Jess_Wheeler/577012

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Car Paintings Doing It Like The Pros

Painting a car well is what makes the whole artwork look like it was done by a pro. When I started drawing cars I focused to much on painting the cars right instead of looking at the proportions of my car painting. So before you start shade and paint be sure that you are satisfied with the cars lines so far, because once you start paint and shade it will be very hard to change any lines. So if you are absolutely sure, then let’s start shading the car. Dent no more as long as car paint protection Brisbane has been applied.

One big tip here is that you start at the upper left corner (or upper right corner if you are left-handed). This is because it reduces the risk of the car paintings to get all messy. So start from the upper corner! Think about how you want the whole painting to look, try to get a image of it and then you start slowly adding with your pencil this to the background. If you need reference photos then go a head and get those, these will help you not to mess up to much on the background proportions. Don’t start with the darkest area, instead start coloring the lighter area of the background of you car paintings, and then go to the darker areas gradually. Then when the upper corner is done, then start moving the center area of the car painting and continue with that area and then next and so on.

A trick for making the car look very well shaded is to exaggerate the contrast. Where you want it to be black, be sure to make it black and not some grayish black, this is a little trick lots of gifted artist miss out on. Same goes with the different shades on the car, going from dark to light, be sure to really make the dark areas dark and the light areas light.

And remember to take some breaks from your car paintings, don’t rush it and try to get it all done within an hour or so. Take a break after an hour or so and then come back later and you will probably spot some small mistakes that you didn’t see while you were doing them! And my last tip is the most important one: Be sure to have fun!

Trust Professional Detailer For Auto Leather Cleaning

Welcome to leather cleaner car seats where this professional detailer is going to show you what works as opposed to the bad results you are most likely used to getting with traditional carnauba wax. We have been mislead as car owners and consumers by an industry simply wanting to sell us more and more products; convincing us that leather is a delicate and exotic material that requires specialized cleaners and conditioners.

What they have failed to communicate is that the car leather of today’s automobiles, is very different than the car leathers used in the cars of the past. Car leather care and cleaning is much easier and simpler than most people realize due to the advances in car leather manufacturing. With an industry bent on selling us more and more products, it is no wonder why the vast majority of people remain in stuck in the past!

Getting professional results with cleaning your car leather is easier and simpler than most people think. With the right products and tools, applied with some strategic techniques, you too can enjoy the same results normally reserved to veteran detailers.

“Darren, I am tired of the frustrating results I get with every car leather cleaner I seem to use! I’ve got questions and need answers!”

How come these over the counter leather cleaners don’t clean worth a darn?Is there any leather cleaners that actually work?What are the proper techniques for cleaning the leather in my car?

Most people like yourself are stuck in the past and the industry wants you to stay there so they can continue to sell you more and more products. But the car leathers of yesterday are not the same as the car leathers of present day cars.

Pictured Above: As you can see by the before and after pictures above that drastic results are indeed possible. But your every-day car leather cleaners are not going to produce these type of professional results.

As consumers, we are forever at the mercy of advertising and marketing; all designed to sell you more and more products. So many voices, with so many opinions and all you want is clean leather car seats; but you’re unsure as to where to start and how to do it. I will share with you some of what twenty years in the world of professional auto detailing has taught me regarding actual leather cleaning methods and leather cleaning products.

Car Leather is Car leather!

What do I mean by that? This is to remind you that we are filled with many leather items in our world: leather shoes, belts, gloves, equestrian tack, etc. And the point is this, “car leather is car leather”, it is not any of these other forms of leathers. Leather car seats exist in many of the cars and trucks today, and no longer is it just a material reserved for the elite among us.

Leather can be found in everything from sports cars, sedans, trucks, SUV’s, vans, and even higher end RV’s.

Follow along as I break down the subject of your cars leather interior into the different levels of dirt including specific strategies of cleaning.

Since there will be endless situations and one man’s dirt is another man’s clean, I have broken this page into (3) areas based on level of car leather cleaning any of you will encounter. Simply find the area that meets your particular situation the best.

Most of you visiting this page will have missed the window of opportunity by learning the tips of cleaning and maintaining your car leather upholstery when it is brand new from the beginning.

But with that said, there are those of you out there who have just recently purchased that brand new car with leather upholstery looking to maintain your car’s leather in show room condition.

For those of you out there this is an area that doesn’t have to be over-thought as you will not have excessive amounts of dirt on your car leather. Despite the endless opinions you will hear out there regarding how to clean leather car seats, due to the nature of modern-day car leather, keeping them clean from the beginning is far easier and simpler than ever. I suggest you lay the ground work first by reading my car leather care page first, then come back here.

Well known industry leader in car leather care.Suitable choice if you are cleaning and conditioning new car leather that has not been allowed to become excessively dirty.Kit comes complete for all your leather and vinyl care.

Another well known industry leader in car care.Suitable for any new car leather if you stay on-top of your leather cleaning and conditioning.All-in-one cleaner and conditioner.

This area will be where most of you find yourselves. Light to medium levels of dirt on your car leather. What you will find interesting is that I don’t actually recommend any dedicated car leather cleaners, but an all purpose cleaner form Meguiar’s.

For my dedicated page on this Meguiar’s product, you can see the comprehensive review at all-purpose cleaner.

Many of you will be faced with excessive levels of dirt on your car’s leather and to clean leather car seat will require the use of even more aggressive cleaning capabilities. You will be alarmed, but the product below is one of my favorites and I indeed use it on car leather.

For my dedicated comprehensive review of this Meguiar’s product, you can go to super-degreaser.

This would be for engines, tires, wheel wells, etc.To clean leather car seat, I start with a 10;1 ratio and use repeat applications as much as needed for desired results.If you want to follow up with a leather conditioner, it is entirely up to you.

Car leather will last a life time if you are willing to simply keep it clean from the beginning. Most people race to see what the best car leather conditioners are and bypass the more critical factor of just keeping the leather in your car clean in the first place. Common dirt and skin oils combine to create damaging effects to your cars leather. The longer it is allowed to remain, the more damaging it becomes.

Use scrub brush to get better results regardless of your choice in cleaners.Use scrub brush to aggressively scrub and clean leather car seat after you have sprayed area with All-purpose cleaner.Yes, it is completely safe to clean leather car seats with.

Simply another alternative to the scrub brush above.Without the use of some form of scrub brush, you will never clean leather car seat with acceptable results unless of course your car leather isn’t really dirty to begin with.Most people think car leather is a very delicate and fragile. Trust me, your car leather can be scrubbed very aggressively with either of these brushes. If in doubt, simply go easy and work your way into it.

Darren’s Professional Tips to Clean Leather Car Seats Follow dilution recommendations on product labeling.Always, always, test in a hidden area first for color-fastness and results.In my professional business, all I use is the APC (All-purpose-cleaner) and the Super Degreaser form Meguiar’s for all cleaning needs.

Don’t Forget: Just wanted to let you know I spend a lot of time putting together my videos on my You Tube channel to bring the information to life so you can learn the actual techniques. Please make sure to subscribe to my channel as I will be constantly updated it with more and more instructional videos. Also, feel free to leave any comments or questions as this also helps me in producing the videos in a way where I deliver the exact information and tips you are looking for.

Thank you for visiting clean leather car seat!