5 Top Tips That Will Improve Your Search Engine Rankings

SEO consultant Sydney applying the method used for improving non-paid, or organic, results in search engines for a specific keyword or set of keywords. Here are 5 top rated search engine optimization tips that can be applied to any website to improve search engine rankings.

1. Using The Right Keywords.

Keywords are one of the most important factors for your search engine ranking. If your keyword phrases are too generic it is very unlikely you will rank well in the search engines. Try to use specific keyword phrases and not just single keywords. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic will also be much higher quality as it will be more targeted.

2. Consider Your Page Layout.

Keep your paragraphs short, use bullet points and subheadings and make your content easy to read. Insert keywords in your webpage headings. This means inserting appropriate keywords into the the title of your page (called a H1 heading), the subtitles on the page (H2 and H3 heading). Search engines pay special attention to the words in your headings as they use them as indicators to the main topic of the page.

3. Tag Your Website Images.

Search engines can’t ‘read’ images but they can read the descriptions that you give to your images. Image ‘alt text’ is the text substitute for an image on a web page. An ‘alt image tag’ is the words that a website visitor reads when they move their cursor over an image and those words are also read by the search engine, so ensure that you tag your website images with a keyword.

4. Use Backlinks.

Another way how to improve search engine rankings is with article marketing. When you write an article with a link back to your website and it is published on an article directory, that link is considered a backlink. Article directories are some of the most visited sites on the planet and backinks from them show the search engine spiders that your website has valuable content and the more relevant backlinks your website has, the better your search engine rankings will be.

5. Quality Content.

The job of a search engine is to supply links to the answers or information that users are searching for when they use the search engine. Therefore, your website has to provide useful, relevant and frequently updated content for people to actually be able to read and understand. Remember that your content is there to be read by people, not just by search engines. If you try to improve your search engine rankings with a page full of keywords your website may be blacklisted as spam and will be ignored by any search results.

Electrician: Sometimes You Just Need Their Help

Put your trust on electrician Brisbane 24 hours because they make sure your home and family are safe and all safety standards are met. No matter what type of reconstruction or remodeling work you are going to be doing you will probably need to see an electrician. They will be able to help you to insure what you are doing is safe and within code. The whole point is that they are available to provide a service to you. Their job is to get you the electricity you need in your home and to get it where you need it. There are many options as far as what professional to call in the event of needing an electrician, the thing you need to know is where to look and what you need to look for.

How To Decide:
Well you have reached the conclusion that you are going to need an electrician. Now you have to decide which professional to choose. Depending on the work, you may want to see if the company will come out and offer a free estimate for what you are going to need to have done. Whether it is the installation of a garage door, or the rewiring of your kitchen, it should not be a problem for you to go and find out the cost before you go and get the work done.

You will also want to make sure that whomever you work with will be able to provide the security you need in regards to the work they will be doing. This means you are going to want to find someone who is licensed and bonded. This way if something were to happen while they were working on your home, then you would be able to know that they would take care of it and you would not be held accountable for something that happened because of them. You are also going to need to make sure that the work they are doing is guaranteed. The work they offer should be covered for a certain time period so you will be able to call on them again if something unfortunate happens because of the work that they performed.

Look at the pricing of an electrician and some of the other options you have. You want to find someone who is not only competitive, but who will be able to provide you the best value for your dollar. Many times, they will charge by the hour for the work they do, see if they will charge by the quarter hour so as to save you some money if they do go over and you do not need to pay for a whole extra hour for 10 minutes of work.

No matter what the situation is, you will need to find an electrician you can trust and feel comfortable working with. It is all about building a reputation with the company and allowing them build one with you. Then you will be able to get the work done confidently and securely.

The Best Skiing Leg Exercises

Today I was doing a Google search on some of the best skiing leg exercises. Panorama resort is so magical for those interested in ski Canada adventure.

I was shocked by some of the recommended ski fitness programs and the exercises that were recommended.

Not only was most of the information coming from people whose qualifications were impossible to find, but the suggestions that they were making could actually get a person hurt.

(Note: If you’re wondering what my qualifications are, I’ve been an NSCA-CSCS (Nationally Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association) since 2001. My background is in developing effective fitness programs for athletes and athletic teams.)

I’m sure you’re wondering what the suggested exercises were and if you are currently using any of them in your program.

Here’s a short list of the one’s that might actually hurt your program:

  • Knee Extensions
  • Leg Curl Machine
  • Leg Press or Hip Sled
  • Smith Machine Squats

And, I bet you’re wondering why you should avoid these exercises, too.

Let’s look at them one at a time.

1) Knee Extensions

Most people are familiar with this machine. You sit down, lock your legs in place and then extend at the knee by using your quadriceps (top of the leg). Not only is this not a motion that you’ll be using on the slopes, but it puts undue pressure directly on the knee joint. Is it important to have strong quads when skiing? Yes, but the wear and tear that you’ll experience over time in using this machine for skiing or for any reason will outweigh any potential benefit.

Recommended Alternative: squat and lunge variations

2) Leg Curl Machine

If you’re going to use either exercise #1 or #2, the Leg Curl Machine is the better option, but still does very little to directly improve your fitness for skiing. What is good about the focus on this muscle group is that most people are quad(ricep) dominant and do need to spend more time strengthening the back of the body (posterior chain) including the hamstrings. However, this exercise in particular focuses on activation of the hamstring through flexion of the knee joint. For ski performance and injury prevention, it will be far more important to focus on activating the hamstring through hip extension exercises. Greater stability and strength at the hip will provide for better cushioning on your landings and will help to stabilize the knee helping to prevent some of those unsightly injuries.

Recommended alternative: deadlift exercise variations

3) The Leg Press aka Hip Sled

Most people are familiar with this type of machine. Normally, we’ll see 2 versions – one where you are seated upright and are able to push a platform directly in front of you, and the second where you are in a lying position with the weights positioned above you at an angle. One benefit of the leg press is that it allows you to increase the resistance of the exercise by adding more weight. A second important factor to note is that the leg press exercise is a compound movement (you are moving at both the hip and the knee). What detracts from the benefits of this exercise are 1) the fact that you are in a lying or seated position, and 2) the positioning of the seat can create excess stress on your lower back because of the unnatural movement pattern it forces you through. Hopefully you’ll never be lying down or sitting on the slopes, unless it’s just for fun. Unnatural movement patterns mean that your body is moving in a way that it was intended to or is not functional to the desired result. The amount of flexion at the hip for the weight being moved is what can create excess stress at the back. Picture doing a squat while leaning forward. Now picture that same squat, still leaning forward, but with x number of pounds on your back. Ouch.

Recommended alternatives: squat and lunge variations

4) Smith Machine Squats

If I had to choose one exercise out of all of these to use with someone preparing for skiing, it would be the smith machine squat. It is the most functional in terms of the positioning that you’ll be using on the slopes and it is an example of a compound exercise where you’ll be activating the muscles around the hip and the knee at the same time. What is undesirable about this exercise is that it, too, forces unnatural movement patterns at the hip and lower back. These unnatural movement patterns can compound the impact of existing imbalances at the hips and lower back, and then spread to other joints of the body.

Recommended alternatives: squat and lunge exercise variations

Adjusting Your Skiing Fitness Program

Take a look at our blog post ‘3 Leg Training Exercises for Skiers’ for samples of what you can add to your existing program to help get you better prepared for the slopes. For our complete 6-week ski fitness program see the offseason ski program where you can get our “10 Stretches Every Skier Should Know” for free and also get a members only discount on the 6-week program.

David Bohmiller is a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association (NSCA). His Off-Season Ski Program has been used by hundreds of men, women, and competitive skiers to gain an advantage on the slopes and ski with fewer aches and pains and with stronger muscles.

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